Last night I watched the videos that are being shown during the warm up period for the next Product Launch Formula (not an aff link) release and a few things struck me.
:-Weird niches (well ok weird to me)
:-Physical products
:-Membership sites
Out of the 4 videos I watched only 1 guy was selling a digital download product and he was the one who did the smallest launch.
At least two of the 3 did mention that they had their own lists already, so I don’t think it is just a case of buy the product launch formula on Monday and make $10k by Friday, and to be fair it doesn’t seem to be getting promoted as a “make a million with no work” product.
It seems that more and more people are talking to me about membership sites and also physical products.
I am also starting to hear more about exit strategies , no I am not going anywhere, when people discuss a exit strategy they mean a way to realize all the money from their site.
If you build a membership site with 1,000 members at $10 a month, that gets you $10k a month, which is nothing to be sneezed at for sure. However you are tied to that site, you can’t really go off on a walkabout for 6 months of the year. So you think about selling it for a lump sum.
The trouble is you never thought about selling it when you were setting it up so everything is all a bit intertwined , the aweber account you use for it is the same one you use for all your other business’s , the paypal account is your main one so you can’t just pass it over, every domain is named after you so it is going to be weird when someone else suddenly appears as the face and voice of the site..
I think what I am saying is that the Product Launch Formula looks great, does anyone have a exit strategy formula, or is that not something anyone else has thought of.
Are we building business’s online or just making money?
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March 13th, 2008 at 2:55 pm
I think most people who are into IM would be happy just to make some money, at least to start with. I know I would. When they are making enough to cover a car payment or house payment, that’s when they will start thinking “business” and strategy.