Inside Pauls Brain

I mentioned that I had bought this product yesterday and I promised a review so here goes. First of let me talk about the 800lb Gorilla in the room (no not the mother in law).. PLF2

I (like many others) had been following the launch of Product Launch Formula 2 , which was selling at $2k, and is from all accounts a masterpiece of launching products which will make boatloads of cash. Now I am not questioning whether Jeff Walker knows his stuff, I am sure he does, and I do not think it is “overhyped crap” as someone else mentioned. So why didn’t I buy it?
I mean I have plenty of products that would benefit from a million dollar launch..
Because $2k is not a amount I have laying around right now!

So in its place I spent $9.95 on the Recipe For Sales Page Traffic
What is included

The checklist is a very good idea, at just 2 pages it is something you can print out and keep on your desk while you get ready to launch your product.
The recipe itself is 56 pages in length, the first 7 pages are all the usual bits and pieces, introductions, disclaimers etc.

So what about the 49 pages..
I like them, I like his writing style, I think he has got enough screenshots in there to break it up without feeling like he is just trying to pad the book out.
At $9.95 this is a cheap report so he has taken the opportunity to mention his other products in there and that in itself shows you that he knows the game. Kevin covers using articles and videos to promote your sales page.

All the tasks are broken down into when you should be doing them, weeks before launch, days before, hours before and at launch time. The video method isn’t covered in huge detail but that is because he has a separate recipe available showing you how to make videos.

Overall I think it was worth the $9.95, if you have already got a list and have launched a few products then you may not learn a huge amount however if it only helps you make one more sale then it should more than pay for itself.
I will be looking at some more of his recipes and will let you know what I think..

Come on hands up, who bought a copy of Product Launch Formula 2?

Anyone, there must be someone who reads my blog who has $2k to drop, I will admit that I thought about it but then realized that Kathy might be a bit annoyed when we were $2k short on the deposit for the house we are negotiating on right now.
Yes yes I know that I could do one launch and make a million bucks, but I am not sure I could do it in between now and when I spent a night or two in the hospital after explaining to Kathy why we couldn’t get the house.

So that’s why I am not buying it, however I do have some thoughts..

- The pre-launch stuff has been top notch (as you would expect)
- Just watching the way it was being launched was worth money
- The amount of “I have the best bonus” emails I received was interesting, I expected to get a deluge of them and instead just got a trickle.

My questions include
- As Jeff is now including a copy of version 1 with each order made on the first day,does that mean ebay will be full of people who own no1 already and are upgrading selling of the new or old copy?
If that does happen is it worth paying $200+ for a used copy of PLF1.0?
- Why were the affiliates limited to the big boys? I mean usually with a product at a high price you see everyone and their uncle promoting it. Maybe there is a good reason why there were only a (relatively) few people emailing aff links.
- How many people who bought PLF1 never got beyond watching the intro DVD?
- How many people who buy PLF 2.0 will do the same?

Just watching the videos have at least made me think about what I am doing and I am trying very hard to put some structure into my next product launch (which is hard as it is much easier to just throw it out there and see what happens).

I did buy someone elses very own version of the Product Launch Formula today, I will look through it tomorrow and let you know what I think. At $9.95 it will probably be short of the personal coaching and a few other bits but it is at least affordable for everyone and has no availability problems.

Last night I watched the videos that are being shown during the warm up period for the next Product Launch Formula (not an aff link) release and a few things struck me.
:-Weird niches (well ok weird to me)
:-Physical products
:-Membership sites

Out of the 4 videos I watched only 1 guy was selling a digital download product and he was the one who did the smallest launch.
At least two of the 3 did mention that they had their own lists already, so I don’t think it is just a case of buy the product launch formula on Monday and make $10k by Friday, and to be fair it doesn’t seem to be getting promoted as a “make a million with no work” product.

It seems that more and more people are talking to me about membership sites and also physical products.
I am also starting to hear more about exit strategies , no I am not going anywhere, when people discuss a exit strategy they mean a way to realize all the money from their site.
If you build a membership site with 1,000 members at $10 a month, that gets you $10k a month, which is nothing to be sneezed at for sure. However you are tied to that site, you can’t really go off on a walkabout for 6 months of the year. So you think about selling it for a lump sum.

The trouble is you never thought about selling it when you were setting it up so everything is all a bit intertwined , the aweber account you use for it is the same one you use for all your other business’s , the paypal account is your main one so you can’t just pass it over, every domain is named after you so it is going to be weird when someone else suddenly appears as the face and voice of the site..

I think what I am saying is that the Product Launch Formula looks great, does anyone have a exit strategy formula, or is that not something anyone else has thought of.
Are we building business’s online or just making money?